$2,723
Average US wedding floral spend in 2025. Premium event work runs $5k–$25k a booking.
The Knot 2025 Real Weddings Study
Early access · 50 studios · Built with working florists
A $10k wedding proposal costs you 8–10 hours and around $1,500 of leaked margin.
We give both back. Forward one inquiry, anonymized if you want. In 24 hours you get a branded proposal, AI flower recipes, stem counts, and a margin map, all checked twice by AI and a working florist. Free during early access. No card. Keep the CRM you already use.
30 seconds to reserve. Audit lands in 24 hours. Worried about sharing client data? Read this first.
Anonymized examples welcome · We never train public AI on your data · Delete on request
- 24h
- turnaround on your audit
- $0
- no card, no migration
- 1:1
- florist reads every audit
Wedding floral industry reality
10–15%
Of a wedding budget goes to flowers in 2026. On a $33k wedding that's $3,300–$4,950 in floral revenue.
The Knot 2025 + 2026 industry pricing reports
43%
Of wedding florists take 3+ days to send a proposal. We get yours back in 24 hours.
Curate Wedding Florist Survey 2024
Built with working florists, not at them. A small group of event florists agreed to read every audit before it leaves us. Most florist software was built by vendors. This was built by people who quote weddings on Sundays.
Works alongside what you already use
- HoneyBook
- Dubsado
- 17hats
- Curate
- Floranext
- Canva
- Google Sheets
Limited cohort
A working florist reads every audit before it goes out. That's why we cap early access at 50 studios, opened weekly in small batches. Grab a spot before this batch closes.
Reserve my slotThe expensive leak
Beautiful proposals can still lose money.
Most florists quote from memory and only catch a margin slip weeks after the wedding. On a $10k booking, even a 5–10% miss is $500–$1,000 of profit gone. Multiply that by 20–40 weddings a year and the number gets uncomfortable fast. The numbers underneath are also less obvious than they seem: stems are typically marked up 3–4× to cover shipping, the cull, and the labor most proposals never bill for.
That's the gap Stemwize closes. Send one real inquiry. Within 24 hours we send back the client-facing proposal plus the math behind it. Your style stays yours. We just bring the numbers, and we don't touch your CRM.
2026 reality
Audit my next proposal
10% tariffs on imported flowers compound to roughly 25% price hikes by the time stems reach your studio. 78% of couples already worry tariffs will push their wedding costs higher. Most florists can't absorb that. The proposal you sent last quarter probably no longer reflects today's wholesale.
An audit catches the slip before the proposal goes out, not after the wedding's over.
What happens after you sign up
One inquiry in. A finished audit out, 24 hours later.
-
Hour 0
You forward one inquiry
Past or current. Pinterest board, mood board, budget notes, guest count, venue. Strip the client names if you want.
-
Hour 8
We draft. A florist edits.
Stemwize builds the proposal copy, package tiers, recipes, stem counts, and substitutions. A working florist tears it apart and rebuilds the weak spots before it leaves us.
-
Hour 24
You get the audit
The branded proposal, the profit map (cost, labor, margin, scope-creep flags), and a starter wholesale shopping list. Adapt it. Send it. Win the booking.
Best of all worlds
We took what works from each tool. Then put it in one 24-hour audit.
Every florist software is great at one thing and weak at another. We pulled the strongest feature patterns from the leaders into one place, so you don't have to install anything, switch CRMs, or pay another subscription to get the benefit.
From Curate's playbook
Event proposal craft
Mood boards, cover pages, branded sections for ceremony, reception, personals, and installations. The polish couples expect when the booking is $10k+.
From Fiory's AI
Pinterest, decoded
Drop a Pinterest board. We identify flowers, estimate stem counts, and translate the inspiration into a real arrangement plan with substitutions.
From FlowerBuddy
Labor inside the recipe
Prep time, build time, and team hours estimated next to each arrangement. The cost of making it lives in the same place as the cost of the stems.
From EveryStem
Profit guardrails
Real-time wholesale-cost ranges, margin per stem, and underpriced-item flags before you send. The pricing math you'd otherwise rebuild every Sunday.
From Details Flowers
Color story tools
Pantone-anchored palette suggestions, seasonal substitutions, and sympathetic alternatives for couples who change their mind on the colors.
From True Client Pro
Follow-up that doesn't ghost
A polite, on-brand follow-up email drafted for day three and day seven, in your voice. The booking that almost slipped doesn't.
Only from Stemwize
A 24-hour human-reviewed audit on your real inquiry
None of the tools above will look at one of your weddings, run the math, and email you a finished proposal in 24 hours. We will. Free, while we're in early access.
Positioning
You don't have to switch anything.
Already on HoneyBook or Dubsado
Keep your contracts and payments where they are. Use Stemwize to build the floral plan, the pricing, and the margin check before you paste the proposal in.
Living in spreadsheets and Canva
You're not alone, about 30% of wedding florists run on Excel. We replace the parts that break first: pricing, recipes, substitutions, shopping lists. The client-facing style is still yours.
Already paying for floral software
Run one real inquiry through us. If our 24-hour audit beats what you're getting now, we should talk. If not, you've spent nothing.
What changes day one
A proposal the client trusts, a plan your team can actually build, and a margin you keep.
A proposal couples can actually follow
Clear package choices, visual direction, language a couple can read in five minutes. Faster yes, fewer revisions, fewer surprises at the venue.
A build plan designers can run with
Recipes, stem counts, substitutions, locations, and a wholesale list that match the proposal. The install matches what the client signed off on.
A quote that protects profit before it ships
Margin, labor, delivery, strike, and scope-creep flags surface before approval. You stop finding losses on Monday morning.
Sample audit
One draft for the client. One for production.
Client sees the pretty version. Your team sees the math and the build plan behind it. Both come from the same brief, so revisions don't drift.
- Branded proposal sections for ceremony, reception, personals, and installations.
- Recipe and stem-count drafts per arrangement.
- Budget-fit package options and substitution ideas.
- Margin warnings for labor, delivery, strike, rentals, and wholesale volatility.
- Wholesale shopping-list starter keyed to your usual vendors.
Client proposal
Garden romance at Villa Rosa
Romance
Romance+
Heirloom
Profit review
Target margin
62%
Setup labor gap
$420
Wholesale estimate
$2,840
Scope creep risk
High
Shopping list
Roses
Ranunculus
Smilax
Lisianthus
Astilbe
Profit leak calculator
What does slow, unsafe quoting actually cost you?
Rough numbers are fine. We just want to show whether a free 24-hour audit on one real inquiry is worth your time.
Annual proposal time saved
0 hrs
Annual margin at risk to catch
$0
Total annual upside
$0
Audit one proposal
Honest comparison
How we compare to the tools you might already pay for.
A quick orientation, not a verdict. The named tools update their feature sets often, so we keep this current and we'd rather you tell us when a row drifts than pretend it doesn't.
Capability
Stemwize
Curate
FlowerBuddy
EveryStem
HoneyBook
Spreadsheets
AI draft proposal from raw inquiry
Yes
Templates
Yes
No
No
No
AI Pinterest board analysis
Yes
No
Image tagging
No
No
No
Stem counts & wholesale list
Yes
Yes
Yes
Yes
No
Manual
Color story / Pantone palette tools
Yes
No
No
No
No
No
Labor & prep time inside recipes
Yes
Partial
Yes
Partial
No
Manual
Margin warnings before sending
Yes
Partial
Yes
Yes
No
Manual
Works alongside your existing CRM
Yes
Replaces it
Bundles invoicing
Yes
Is the CRM
Yes
24-hour human-reviewed audit on your inquiry
Yes
No
No
No
No
No
Built with working florists
Yes
Vendor-led
Vendor-led
Vendor-led
Generic SaaS
Not applicable
Setup time before first value
0 minutes
Hours of demo + import
Account + onboarding
Account + import
Account + onboarding
You build the sheet
Try before you commit
Free 24h audit
Demo only
Free tier
90-day guarantee
7-day trial
Free
Public starting price
Free in early access
$100/mo+
$0–$30/mo
$24.99/mo
$19/mo+
$0
Capability and pricing claims drawn from the named vendors' own public pages and the review platforms Capterra and G2. We also looked at True Client Pro, BloomsBy, FloristWare, Floranext, and BloomNation (which launched an AI receptionist and recipe module in April 2026); they trade similar capability/price tradeoffs to the columns above. Last reviewed May 2026. If a row drifts, tell us and we'll fix it.
Why florists ask for this
The proposal is where the money disappears.
Stop quoting from memory
See recipes, stem counts, labor, delivery, rentals, strike, and markup against the proposal before the couple sees it.
Turn Pinterest into a plan
Translate inspiration into flower families, arrangement logic, color palette, substitutions, and budget-fit alternatives.
Protect the work that pays you most
Hold the line on minimums, change-order limits, and what's actually buildable. Premium work, premium margin.
Keep your stack
Try one audit. Move us into your CRM only when the value is impossible to ignore.
Voice of the florist
What florists describe today, in their own words.
We're in early access, so no customer testimonials of our own yet, and we won't fake them. These are public, attributed quotes from working florists. The pain quotes describe the way the proposal step works for most studios right now. The relief quotes describe what category leaders solve for the florists who can afford them.
Pain — before tools
Proposals, shopping lists and recipe writing used to add up to anywhere from 8–10 hours per event.
Pain — before tools
Quotes used to take hours to craft. Now they only take half an hour.
Pain — before tools
I despise doing proposals for brides, events and pretty much any other reason I have to do some computer work. I put it off, I procrastinate, I take literally forever to make them pretty and perfect.
Relief — after tools
I have booked more weddings than ever before and I still get to have a life.
Relief — after tools
Pricing is the scariest part of flowers. Now I know my profitability is protected.
Relief — after tools
HoneyBook plus EveryStem together cost less than half of Curate's annual bill.
Relief — after tools
The web proposal blows my mind. I can edit on the go and my clients see changes immediately.
All quotes are public and attributed to the florist and the platform they reviewed. None of them are testimonials for Stemwize.
Who's actually behind this
An AI engineer and a small group of working florists.
The florists in our circle agreed to read every audit before we send it, and they're not shy about flagging anything off. We've talked to dozens of florists about the exact moment margin slips through their fingers. Most of them pointed at the proposal. So that's where we started.
During early access: a real florist reads every audit, your data never trains a public model, and you'll never get a "just checking in" sales email. If the audit isn't useful, you keep it. That's the deal.
Transparent pricing
Free now. Founding rate after launch, locked for life.
We're building Stemwize in the open. While we're in early access, audit one wedding inquiry on us. After launch, founding-member pricing starts at $29/month, deliberately positioned between EveryStem ($24.99) and FlowerBuddy ($30). Sign up now and your founding rate stays locked even when the public price rises.
You already pay 12 subscriptions you don't fully use. We don't want to be the 13th. The early-access audit is one email and zero recurring charge. Decide later whether the founding rate is worth it on real work.
In year one, you save versus the alternatives:
- vs Curate ($100/mo)$852 saved
- vs Details Flowers (avg $87/mo)$696 saved
- vs Fiory.ai ($138/mo)$1,308 saved
Based on $29/mo Solo Studio rate, locked at signup. Public competitor pricing as of May 2026.
Now
Early access
$0
- One free 24-hour proposal audit per studio
- Branded proposal, recipes, margin map, shopping list
- Florist reads every audit by hand
- No card, no migration, no sales call
Founding
Solo Studio
From $29/mo
- Unlimited proposal drafts and recipes
- Pinterest analysis, color palette, stem counts
- Margin and scope warnings on every quote
- Founding rate locked, even when public price rises
Founding
Studio Pro
From $59/mo
- Everything in Solo Studio
- Up to 5 designers on your team
- Shared recipe library and margin templates
- Priority audit slot during early access
Pricing target benchmarked against the public pages of EveryStem ($24.99/mo), FlowerBuddy ($0–$30/mo), and Fiory ($138/mo). Final Stemwize pricing will be confirmed at launch.
Quick fit check
Is this for you? Honestly.
Two columns. No marketing voice. If three or more on the left ring true, the audit will pay back your time. If most of your day looks like the right column, save your inbox.
This is for you if…
- You quote 20+ weddings or events a year
- Average booked floral revenue is $5k+ per event
- Each proposal eats 3–6 hours of your week
- You sometimes spot margin loss only after the wedding
- Pinterest boards or vague briefs slow you down
- You quote from memory and reconcile margin later
Skip the audit if…
- You mostly do walk-in retail, sympathy, or daily orders
- You already systematize recipes and margin per stem
- Average booked event is below $1k
- You only book one or two weddings a year
- You enjoy your current proposal process and pricing
- You want a full all-in-one CRM replacement
Not ready for a full audit?
Take the 5-minute margin self-check first.
The Wedding Florist Margin Checklist: 12 things to verify on every $5k+ proposal before it leaves your studio. Built from the same audit logic Stemwize runs on its 24-hour reviews. Free PDF, lands in your inbox in under a minute.
- Recipe-to-proposal sanity check (does the math actually balance)
- Hidden labor questions most quotes skip
- Wholesale variance the proposal should already account for
- Three scope-creep traps that cost most studios a wedding a year
What you can hold us to
Promises in plain language.
If the audit isn't useful, walk.
If we don't give you something you can actually use, you owe us nothing. Delete the email. We won't chase you. Ask us to wipe your data and we will.
You don't have to migrate.
Reserve with one email. Keep your CRM. Keep your style. We work next to what you've already got, not over it.
Your rate locks. Or you spent nothing.
Sign up during early access and your founding rate stays locked when public pricing rises. Walk away later? You spent nothing.
Questions florists ask first
Built for fast validation, not a risky migration.
Is this replacing my CRM?
No. Right now this is an audit layer for proposals, recipes, pricing, and shopping lists. Keep HoneyBook, Dubsado, Curate, or 17hats running. Switching is a separate decision for later.
Will AI send proposals automatically?
Never. Stemwize drafts. You approve, edit, and decide what the client sees. A real florist also reads every audit during early access.
What does it actually cost?
Zero during early access. After launch, founding pricing starts around $29/month. Reserve now and that rate is locked for life.
What do I need to send? Can it be anonymized?
One inquiry, past or current. A proposal you've already sent. A mood board. A Pinterest link. Anonymized examples are very welcome. Strip out the names, the venue, the date. The audit math doesn't need any of that to work, and we'd rather you send less than feel weird.
I don't want to share any real inquiry yet.
Fair. Reserve a slot anyway and reply to the welcome email saying so. We'll send you a sample audit run on our demo inquiry first, so you can see the format and the math before you decide whether to send something of yours.
What if I hate the audit?
Then you delete the email and we never hear from you again. We won't follow up. Ask us to delete your data and it's gone.
What happens to my data?
It's used to make your audit and improve the product internally. We don't train public models on your inquiries. We don't sell it. We don't share it with other florists. Ask for deletion any time.
Does the audit account for 2026 tariffs?
Yes. The wholesale-cost ranges we use refresh on a rolling basis and reflect the post-tariff numbers your suppliers are quoting now, not last year's prices. If the audit catches a proposal underpriced relative to current wholesale, you'll see it called out as a margin warning.
Reserve your audit
Free 24-hour proposal audit. One studio at a time.
Sign up. Send us one inquiry or inspiration board. Within 24 hours we send back a proposal draft, margin flags, recipe ideas, and a starter shopping list. Current cohort caps at 50 event-focused florist studios.
- Branded proposal rewrite with package options.
- Recipe and stem-count draft per arrangement.
- Margin, labor, delivery, and scope-risk notes.
- Wholesale shopping-list starter for your vendors.
- Founding-member rate locked when we launch.
No payment. No platform switch. No follow-up sales call. We use your submission to produce the audit and ask if you want to keep using us. That's it.